Sora AI – A Text To Video Generator Technology
You may not have even dreamed that technology would reach this level. After watching the above video, can you guess which place is shown in this video? Whatever your guess may be, it is wrong. This video is not of a real place and has not been taken by any camera or drone. This is a video made by Sora AI. Now it is almost impossible to tell the difference between what is real and what is AI-generated. By using Sora AI, you don’t need a camera to make videos. You can make such videos with only a computer or mobile phone, in a few minutes. All of this has become possible today, because of Sora AI.
What Is Sora AI?
Sora AI is an Artificial Intelligence software that generates videos from text inputs, developed by OpenAI. It is the same company that shook the world one and a half years ago when it launched ChatGPT. In ChatGPT, there is a text-to-text conversation with AI. You write something in text and send it to AI and the answer is generated in text.
After this, OpenAI launched the DALL-E software which was a text-to-photo generator. You have to write a text prompt and the type of photo you want and you will get an AI-generated photo. When DALL-E was launched, it was a new chapter written in the history of artificial intelligence by OpenAI.
And now Sora AI is another step to strengthen the power and dominance of artificial intelligence taken by OpenAI. Sora AI is a text-to-video. Now all you have to do is just write in simple English about what kind of video you want to generate. And it will do that for you. Like, if you say, “I want a video of reflections in the window of a train traveling through the Tokyo suburbs.” Write this prompt and in response, Sora AI will make a video in a few minutes. The result of this prompt is given below.
Some of the prompts were generated by a long text prompt, while others had a short prompt. But Sora AI can not only generate text-to-video, but also photo-to-video. If you input Tabby Cat’s photo into Sora AI, this video is generated.
I would like to tell you about the level of this technology before the arrival of Sora AI. Exactly one year ago, in March 2023, this video went viral on the internet. Will Smith is eating spaghetti. This video was made using the AI software of another company, but a year ago, this was the peak of this technology. After this, some other text-to-video AI tools were released to the public, like Pika Labs and Runway. Before the arrival of Sora AI, Runway was an industry leader in this field but look at the quality of AI-generated videos generated by it. There is a vast difference. After Sora’s release, actor Will Smith was so impressed with this technology that he made a video of himself eating spaghetti as a joke. To show the level of technology before and after the launch of Sora AI – text to video generator.
How Does Sora AI Work?
You might be wondering about how Sora AI is able to do all of it. So, its basic functionality is actually very similar to ChatGPT’s. Where on the one hand, ChatGPT uses tokens on the other hand, Sora uses patches. Patches are equivalent to tokens. Whatever you ask ChatGPT, it divides the text into tokens and it generates its answer through tokens. Similarly, Sora AI tries to understand photos and videos, by dividing the visual data into visual patches. Even while creating its output, it uses these visual patches to make the video.
When we dive deep into the technology behind Sora AI, we get to know that it is based on a combination of two different techniques. One is the diffusion model, the same technology used in DALL-E. The second is the transformer architecture, it is the same one used in ChatGPT.
Sora uses the combination of both technologies and creates very effective results. In the diffusion model, images are broken down into patches. As we learned earlier these patches are equivalent to tokens. Tokens are sets of sentences and patches are sets of images. The transformer element of this model organizes the patches, and the diffusion part of this model generates the content for each patch.
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What Are The Limitations of Sora AI?
At first glance, you will definitely feel that this technology has reached perfection. But if you look at it closely, you will see that it is not 100% perfect yet. No doubt this is a great technology, it is absolutely unbeatable, but not 100% perfect yet. Because in the videos that we saw above, look at them carefully. The man who is reading the book, look at how the wind is moving the pages of this book in the wrong direction.
Open AI openly acknowledges the weaknesses of Sora AI on its website. These AI-generated videos sometimes fail to apply the physics of the real world. Like the video of a grandma celebrating her birthday, it may seem like everything is fine at first, but look at it carefully. How are the people reacting? The way people are waving their hands in the background. No normal person waves their hand like this. So, today, these are the minor details based on which it is possible to detect if a video is AI-generated or a video taken in real life. Even with some limitations, this text to video generator is now running ahead of its competitor in the race of artificial intelligence.
What Are The Risks And Ethical Concerns With Sora AI?
With the speed with which this technology is improving, it would be impossible to distinguish between real and fake one year later. And the people at OpenAI know this, the day these videos become so real that no human eye will be able to differentiate between these, that day, huge problems will be created.
Fake news would be spread so easily. Perhaps, this is the reason why Sora AI has not been released to the public yet. It is being tested by Red Teamers for security concerns. This means that it is in the testing phase. Red Teamers refers to those people from Cyber Security who behave like attackers. Their job is to find the system’s weaknesses. If it would be released to the public without proper restrictions of use, it could become a source of fake news, propaganda, exploitation, manipulation, and many more dangerous things.
Without any proper restrictions, it would be very easy to make fake videos of any politician or celebrity and that could cause election interference. Anyone can make videos of celebrity personalities and manipulate the audience. Fraudsters can ask viewers to deposit money on a fraudulent website by telling them they also had deposited money and gained 2X,3X, or even 5X profit from that website. Thus people can be manipulated.
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For now, there is only one way to avoid such videos, watching these videos carefully. You will always find small mistakes. Somewhere, the lip movement will be strange. The quality of such videos will be low. If you try to listen to the voice carefully, you will find that the voice is not like the original. It seems like an artificially synthesized voice. You can differentiate by noticing the small details, If a celebrity tells you to download any app where you can make 10 times the money you spend on it, this should alert you. Whether it is an AI video or a real video, you should stay away from such things.
Apart from this, a technological solution can also be created for these problems. An AI whose job is to identify AI-generated videos. OpenAI has said that the videos generated by SoraAI would have a watermark on them. With that watermark, you can always identify whether a video is AI-generated or not.
Effects Of Sora AI On Jobs
There are risks of abuse and ethical concerns associated with Sora AI, But an even bigger issue is the jobs. What will be the impact of this AI on industries and economies globally?
Do you understand what this technology means? Entire industries can turn upside down. Animators, Video Game Designers, Graphic Designers, what is the need for them now? Stock photo platforms and stock video platforms will be completely destroyed. When in a few minutes AI can give you footage for the movie, Why do you need to film for weeks to make movies? Even in films, filmmakers will not have to carry big cameras and film in different places. In a few years, entire films can be made using AI. Last year, the director of the Avengers films, Joe Russo, famously said that it would take only 2 years for AI to reach the level where it can start producing entire films. That means many layoffs from this industry would happen.
Similarly, it will have a huge impact on the gaming industry. The video games that took years to make, needed teams of more than 100 people. How easily the same tasks can be done with this. According to this NBC article, filmmaker Tyler Perry was going to spend $800 million to expand his studio. But as soon as Sora was released, he stopped his studio expansion. After all, what is the need for a studio if AI makes videos for us? This means that many jobs across different industries are at risk of being eliminated.
The cinematographer who needed many days to make 2-minute long stock footage, and earned money by selling them, or the VFX artist who made the NPCs for major gaming companies. In the short term, the jobs related to film and video production, advertising, and marketing will be affected the most.
What Are The Use Cases Of Sora AI?
Sora Ai has some ethical issues but at the same time, there is a positive side to it. The good thing will be that we will see democratization in all these fields. These fields will become more accessible to the common people. If your dream was to become a film producer, but you didn’t have the money or the equipment, now you will get the opportunity to show your creativity through Sora AI without these resources. Now even an IT employee will get the opportunity to become a good filmmaker and a musician will get the opportunity to make music videos without spending a lot.
Social influencers can use Sora AI to enhance their productivity by creating short videos for their social media handles in just a few minutes. Advertisers and marketing professionals can easily create promotional videos and product demos by using Sora AI. It can be proved very important in demonstrating new ideas during meetings and will be helpful in content visualization.
Looking at such technologies, it is understandable to be a little scared of them. Do you know, that 600 years ago, when the printing press was invented, many religious leaders opposed it. Some people used to say that books are actually given to us by the devil, And books should be banned. In the 16th century, the Pope, Pope Alexander VI said that without the permission of the Church, no one was allowed to print books.
What Our Approach Should Be To Sora AI?
One thing is clear: whether you like this technology or not, it cannot be ignored. All people and all governments have to learn to adapt to this new world. Many governments around the world have already started taking proactive steps. For example, in Singapore’s Parliament, recently one of their MPs gave a speech on Sora AI a few days ago. The politician named Tan Wu Meng said that the Singapore government has now launched a new subsidy to adapt to the new AI developments.
This subsidy is for people above 40 years of age so that they can pursue a full-time diploma once again. Because their government has understood that today if you study something in a college or university, whatever you are being taught today, will it still be relevant 20 years later after technology would be transformed so drastically? So it is better to tell people to educate themselves again after 40 years. To be able to adapt to the new developments, by upskilling themselves. So, this will be my suggestion to you. The sooner you learn to adapt to this changing world, the more benefits will you reap.